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Ad sales support and tips for pros in the newspaper industry

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April 4, 2018 Advertising

10 Advertising guidelines to help you grow your business

Done right, advertising has a powerful effect on a business’ profit margins. But for many entrepreneurs, the best strategies to

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March 7, 2018 Copywriting / Headlines

7 Simple formulas for writing attention-grabbing ad headlines

Writing the headline is the bulk of the job when it comes to writing ads for your clients. However, this doesn’t mean you need to pull out your hair agonizing over each one. In fact, there are a number of tried and true formulas that advertisers have been using for decades.

March 1, 2018 Sales / Time Management

Time management tips for ad sales reps

Equally important tasks are constantly competing for your attention as you toil to meet deadlines and exceed quotas. So how do you make it work while continuing to grow? Simply put, you must strategize to make the most of every minute.

January 29, 2018 Events / Marketing / Sales

How to generate more income by creating educational events for your advertisers

In the last blog post we published, we talked about creating events as a way to sell more ad space

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January 15, 2018 Events / Marketing / Sales

How to sell more ad space by creating events

If you build it, they will come! Learn how you can generate more ad sales (and boost engagement amongst your readership) by creating events that make money for you and your clients.

November 1, 2017 Uncategorized

How to remain pertinent in the modern newspaper landscape

Is there a future for the newspaper industry? Many people were surprised in 2013 when Jeff Bezos, CEO at Amazon,

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October 20, 2017 Sales

10 Ways ad sales reps can build solid relationships with clients

When it comes to gaining and maintaining ad sales clients, you may be familiar with the adage “it’s all about

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September 7, 2017 Ad production

How to use colour to get optimal results in advertising

  How to use colour in advertising Colour is one of the most powerful components of print advertising. In fact,

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August 17, 2017 Copywriting

How typography affects advertising

When it comes to advertising, words are powerful, but the way the information is presented can have just as much

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Power of advertising repetition
August 3, 2017 Sales

6 Ways to unleash the power of repetition in your next advertising campaign (even if you’re on a budget)

Repetition is the golden rule of successful advertising campaigns, so much so that if you only place one ad, you

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Top Posts & Pages

  • 10 Advertising guidelines to help you grow your business
  • 7 Simple formulas for writing attention-grabbing ad headlines
  • How to generate more income by creating educational events for your advertisers
  • 3 Ways ad sales reps can still make money during a summer slump
  • 4 Ways ad sales reps can make the most of their time when things are slow

Recent Posts

  • 10 Advertising guidelines to help you grow your business
  • 7 Simple formulas for writing attention-grabbing ad headlines
  • Time management tips for ad sales reps
  • How to generate more income by creating educational events for your advertisers
  • How to sell more ad space by creating events

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