10 Advertising guidelines to help you grow your business
Done right, advertising has a powerful effect on a business’ profit margins. But for many entrepreneurs, the best strategies to
7 Simple formulas for writing attention-grabbing ad headlines
Writing the headline is the bulk of the job when it comes to writing ads for your clients. However, this doesn’t mean you need to pull out your hair agonizing over each one. In fact, there are a number of tried and true formulas that advertisers have been using for decades.
Time management tips for ad sales reps
Equally important tasks are constantly competing for your attention as you toil to meet deadlines and exceed quotas. So how do you make it work while continuing to grow? Simply put, you must strategize to make the most of every minute.
How to generate more income by creating educational events for your advertisers
In the last blog post we published, we talked about creating events as a way to sell more ad space
How to sell more ad space by creating events
If you build it, they will come! Learn how you can generate more ad sales (and boost engagement amongst your readership) by creating events that make money for you and your clients.
How to remain pertinent in the modern newspaper landscape
Is there a future for the newspaper industry? Many people were surprised in 2013 when Jeff Bezos, CEO at Amazon,
10 Ways ad sales reps can build solid relationships with clients
When it comes to gaining and maintaining ad sales clients, you may be familiar with the adage “it’s all about
How to use colour to get optimal results in advertising
How to use colour in advertising Colour is one of the most powerful components of print advertising. In fact,
How typography affects advertising
When it comes to advertising, words are powerful, but the way the information is presented can have just as much
6 Ways to unleash the power of repetition in your next advertising campaign (even if you’re on a budget)
Repetition is the golden rule of successful advertising campaigns, so much so that if you only place one ad, you
